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Kevin Steckel, CEO Hello Salam

About Hello Salam

Hello Salam is a digital-first media brand covering the news, culture, travel, food, sport and community moments that matter to Pakistanis and Muslims everywhere.

Our point of view is warm, honest and relevant to a local audience. From breaking headlines to the beauty of the Northern valleys, we're a positive, upbeat home for the stories that connect us.

Learn more
Northern Pakistan
Watch

Hello Salam on YouTube

Experience the Magic of Murree as It Turns Into a Winter Wonderland

Experience the Magic of Murree as It Turns Into a Winter Wonderland

Murree transforms into a magical winter wonderland, snow, scenery and the season at its most beautiful.

Watch now
Honouring the Courage and Resilience of Kashmir

Honouring the Courage and Resilience of Kashmir

A tribute to the strength of Kashmir. Stand with Kashmir.

Watch now
Amazon Sailfin Catfish Found in Pakistan's Waterways

Amazon Sailfin Catfish Found in Pakistan's Waterways

An invasive species turns up in local waterways, and the WWF steps in to act.

Watch now
Lando Norris: The New Era of F1 Champions

Lando Norris: The New Era of F1 Champions

Inside the rise of Lando Norris and a new generation of Formula 1 champions.

Watch now
What drives us

Our mission, vision & approach

Our Mission

To inform, uplift and bring our community closer with stories that genuinely matter, told with honesty and heart.

Our Vision

To be the most trusted and most-loved voice for Pakistanis and Muslims, at home and right across the world.

Our Motto

Say salam to the good stuff. The best of your city, your community and your culture, every single day.

Our Approach

Fast, accurate and always human. Upbeat journalism with a local heartbeat and a global outlook.

What we stand for

The Values Behind Every Story

Community Driven

Community-Driven

We write for real people and real places, your streets, your faith, your wins, centred not sidelined.

Conscious

Conscious

Responsible, respectful, and considered. We weigh what we publish and why it matters.

Insightful

Insightful

Beyond the headline, context and perspective that help our readers make sense of it all.

What we cover

One brand, every side of the story

Latest News

What's happening across Pakistan and the wider Muslim world, as it happens.

Read latest ›

Travel

Where to go and how to do it, from the Northern valleys to the world.

Plan a trip ›

Community

The people, faith and culture that hold us together, celebrated properly.

Explore ›

Events

The concerts, exhibitions and can't-miss happenings worth your weekend, city by city.

See what's on ›

Discounts

The best deals, vouchers and savings, fashion, food, banks, travel and more.

Grab a deal ›

Movies

Reviews, trailers and what's worth watching, on the big screen and at home.

See reviews ›

Our Partners

3SC World
BME - Brilliant Minds
Esquire Investment & Property Management
MAX Holding Private Ltd.
Neemopani
Kind words

What partners say

Hello Salam didn't just run our campaign, they made it feel like a story people actually wanted to read. Engagement doubled and the enquiries kept coming for weeks.

Ayesha RahmanMarketing Director

From the very first call they understood our brand. Sharp creative, quick turnarounds and honest reporting we could trust. The smoothest media partnership we've had.

Bilal AhmedFounder & CEO

The reach was real and the audience was exactly right. Our launch sold out, and people were still talking about it a month later.

Sana MalikBrand Manager

Professional, responsive and genuinely creative. Hello Salam is the first team we call whenever we have something worth sharing.

Usman TariqHead of Communications

Ready to reach our community?

Tell us your goal and we'll build a partnership around it. Media kit and rates available on request.

Start a conversation Email the team
Kevin Steckel

Hello from Kevin Steckel

CEO, Hello Salam

We launched Hello Salam with the purpose of it being a one-stop solution for everything about Pakistan, especially for foreigners. As somebody who works internationally with a diverse clientele, I met a lot of people inspired by Pakistan and looking to visit the country and learn more about it. That’s where the idea of creating a platform that informed foreigners or travelers in Pakistan about its tourist spots, its culture, festivals, and daily life emerged.

Since then, Hello Salam has grown into a digital hub and guide where we share everything Pakistan-related: from experiences of famous foreign travelers who have come to Pakistan and loved it, to local influencers in Pakistan, from the breathtaking tourist sites in Pakistan to the vibrant culture of the country.

Recently, Hello Salam has been working on enhancing its convenience for foreigners by offering guides to places, restaurants, hotels, hidden gems, and everything that offers you a sneak peek into the hustle and bustle of life in Pakistan.

So, for anyone searching for life in Pakistan, Hello Salam is designed to be your essential guide.

Hello Salam - About Us

About Hello Salam

Our Foundation & Values

Core Purpose

Our Motto

Hello Salam is your digital passport to Pakistan, sharing the best of the country through local stories, cultural insights, travel content, and real-life experiences.

Platform Design

Our Approach

Hello Salam is a platform designed for foreigners, expats, and travelers exploring Pakistan. It offers authentic content, travel tips/guides, and cultural insights, all in one place.

Content Philosophy

Insightful

We share trending, inspiring, and locally rooted content through travel guides, life stories, and educational features, for foreigners eager to discover the real Pakistan.

Responsibility

Conscious

Hello Salam is committed to sharing content that honors the nation's diversity, religious harmony, legal framework, and social values.

🤝

Community Driven

🎯

Our Vision

🚀

Our Mission

✨

Excellence

Community Driven

We believe in building inclusive, engaged, and empowered communities. By highlighting local experiences, Hello Salam bridges the gap between Pakistan and the foreign audience.

Our vision: To become Pakistan's #1 digital travel and lifestyle platform, trusted by locals and loved by foreigners.

Our motto:

Hello Salam is your digital passport to Pakistan, sharing the best of the country through local stories, cultural insights, travel content, and real-life experiences.

Our Approach:

Hello Salam is a platform designed for foreigners, expats, and travelers exploring Pakistan. It offers authentic content, travel tips/guides, and cultural insights, all in one place.

Insightful:

We share trending, inspiring, and locally rooted content through travel guides, life stories, and educational features, for foreigners eager to discover the real Pakistan.

Conscious:

Hello Salam is committed to sharing content that honors the nation’s diversity, religious harmony, legal framework, and social values.

Community Driven:

We believe in building inclusive, engaged, and empowered communities. By highlighting local experiences, Hello Salam bridges the gap between Pakistan and the foreign audience.

Our Vision

To become Pakistan’s #1 digital travel and lifestyle platform, trusted by locals and loved by foreigners.

Our Mission

To become the go-to platform for foreigners in Pakistan seeking reliable, engaging, and locally grounded information, from travel tips and cultural insights to daily living guides and community connections.

Hello Salam - Guides & Resources

Explore Hello Salam Guides

Your complete guide to authentic Pakistan experiences

Food & Dining Guides

  • Street Food & Fine Dining: Whether you crave street food in Karachi or a meal at a rooftop café in Islamabad, we spotlight must-try dishes and local dining spots loved by both locals and travelers.
  • Discounts & Offers: Access exclusive discounts on meals and food at various establishments.
  • Cuisine Guide: Explore the rich and diverse Pakistani cuisine, from street food to fine dining experiences.

City Guides & Insider Tips

  • Explore Like a Local: Offering comprehensive city guides filled with top attractions, hidden gems, budget tips, and practical information for every city and region.

Cultural Immersion Experiences

  • Connect with Culture: Attend local festivals, learn traditional crafts, and connect with communities through cultural activities and engaging stories.

Life in Pakistan

  • Travel essentials: For foreigners, we cover the real-life essentials: how to get a Pakistani visa, a SIM card, ride local transport, shop safely, or understand social etiquette.

Local Discounts & Business Listings

  • Shop Smarter: Explore our curated directory of trusted local shops, services, and exclusive discounts to support Pakistani businesses.
  • Flight Booking and Discounts: Find and book cheap flights to Pakistan or domestic flights within the country.

Fashion & Shopping

  • Trendy Fashion Stores: Find popular fashion outlets, local boutiques, and traditional clothing stores.
  • Online Shopping: Integration with local e-commerce platforms for fashion, accessories, and more.
  • Cultural Fashion: Discover traditional Pakistani wear and fashion from local artisans.
Got questions or want to collaborate? DM us on Instagram
Want to make the most of your trip to Pakistan? Book with Hello Salam!

Travel Packages & Guided Tours

  • Customized travel packages: Offering authentic travel experiences with handpicked local guides to ensure an authentic, safe, and unforgettable journey across Pakistan.
  • Taxi/Car Rentals: Book a ride from local taxi services or rent a car for exploring cities or northern areas.
  • Ride-Sharing Options: Integration with local ride-sharing apps for easy transportation within the city.

Where to Stay in Pakistan

  • Curated Stays: From boutique hotels in Lahore to eco-lodges in Hunza, we highlight accommodations that balance comfort, culture, and community.
  • Eco-Friendly Stays: Featuring green and sustainable accommodations that focus on minimizing environmental impact.
  • Local Experiences: Airbnb-style stays where travelers can experience local living, culture, and cuisine.

Food & Dining Guides

  • Street Food & Fine Dining: Whether you crave street food in Karachi or a meal at a rooftop café in Islamabad, we spotlight must-try dishes and local dining spots loved by both locals and travelers.
  • Discounts & Offers: Access exclusive discounts on meals and food at various establishments.
  • Cuisine Guide: Explore the rich and diverse Pakistani cuisine, from street food to fine dining experiences.

City Guides & Insider Tips

  • Explore Like a Local: Offering comprehensive city guides filled with top attractions, hidden gems, budget tips, and practical information for every city and region.

Cultural Immersion Experiences

  • Connect with Culture: Attend local festivals, learn traditional crafts, and connect with communities through cultural activities and engaging stories.

Life in Pakistan

  • Travel essentials: For foreigners, we cover the real-life essentials: how to get a Pakistani visa, a SIM card, ride local transport, shop safely, or understand social etiquette.

Local Discounts & Business Listings

  • Shop Smarter: Explore our curated directory of trusted local shops, services, and exclusive discounts to support Pakistani businesses.
  • Flight Booking and Discounts: Find and book cheap flights to Pakistan or domestic flights within the country.

Fashion & Shopping:

  • Trendy Fashion Stores: Find popular fashion outlets, local boutiques, and traditional clothing stores.
  • Online Shopping: Integration with local e-commerce platforms for fashion, accessories, and more.
  • Cultural Fashion: Discover traditional Pakistani wear and fashion from local artisans.
  • Got questions or want to collaborate? DM us on Instagram
  • Want to make the most of your trip to Pakistan? Book with Hello Salam!